The scope of price promotion research : an informetric study
Year of publication: |
August 2016
|
---|---|
Authors: | Kuntner, Tobias ; Teichert, Thorsten |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2687-2696
|
Subject: | Price promotion | Informetrics | Bibliometrics | Text mining | Bibliometrie | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Text |
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