Kuttainen, Christer; Pitt, Leyland; Spyropoulou, Stavroula - In: Marketing Intelligence & Planning 23 (2005) 4, pp. 350-358
Purpose – To determine the impact of price on consumer decision making in online environments. Design/methodology/approach – Uses a conjoint experiment to investigate the trade‐offs customers make when choosing and to establish their relative weights in online and offline situations....