Miettinen, Satu; Rytilahti, Piia; Vuontisjärvi, Hanna-Riina - In: Research in Economics and Business: Central and Eastern … 6 (2014) 1
The aim of this article is to construct a conceptual framework for a discussion of experience design in the field of digital services. The focus is on service design and service design research with the aim of developing working tools to gain and concretize a holistic customer experience (deep...
