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The moderating effects of psychological reactance and product involvement on online shopping recommendation mechanisms based on a causal map
Kwon, Soon Jae
;
Chung, Namho
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10008933080
Saved in:
2
The moderating effects of psychological reactance and product involvement on online shopping recommendation mechanisms based on a causal map
Kwon, Soon Jae
;
Chung, Namho
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10009897855
Saved in:
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