Nill, Alexander F.; Laczniak, Gene R. - In: Journal of business ethics : JBE 175 (2022) 4, pp. 669-688
This paper provides a marketing ethics analysis that addresses the practice of selling genetic tests (GT) directly to the consumer (DTC). It details the complexity of this emergent sector by articulating the panoply of evolving ethical/social questions raised by this development. It advances the...