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Search: person:"Laczniak, Russell N."
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Consumer behaviour
10
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10
Advertising
8
Werbung
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7
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7
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6
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Laczniak, Russell N.
49
Carlson, Les
14
Muehling, Darrel D.
7
Vijayalakshmi, Akshaya
5
Brocato, E. Deanne
4
DeCarlo, Thomas E.
4
Teas, R.Kenneth
3
Walker, Doug
3
Walsh, Ann
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Dahlén, Micael
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Ehrich, Kristine R.
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Grove, Stephen J.
2
Ji-Song, Mindy
2
Kangun, Norman
2
Kempf, DeAnna S.
2
Kordrostami, Melika
2
Laczniak, Russell N
2
Leigh, Thomas W.
2
Lin, Meng-Hsien
2
Maier, Julia A.
2
Motley, Carol M.
2
Palan, Kay M.
2
Ramaswami, Sridhar
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Rosengren, Sara
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Journal of advertising : official publication of the American Academy of Advertising
11
Journal of current issues and research in advertising : JCIRA
8
Journal of Business Research
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
3
Journal of advertising
2
Journal of advertising research
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing research : a magazine of management and applications
2
Advertising and violence : concepts and perspectives
1
Advertising theory
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Human resource management review
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International journal of advertising : the review of marketing communications
1
Journal of Consumer Affairs
1
Journal of Consumer Marketing
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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OLC EcoSci
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21
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1
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
2
Consumer reactions to environmentally irresponsible sourcing practices : an intentionality and motive perspective
Mukandwal, Prabhjot S.
;
Cantor, David E.
;
Laczniak, …
- In:
The journal of supply chain management
60
(
2024
)
3
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014634009
Saved in:
3
Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Su, Lishan
;
Laczniak, Russell N.
;
Walker, Doug
;
Raju, Sekar
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434841
Saved in:
4
Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.
;
Carlson, Les
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 273-275
Persistent link: https://www.econbiz.de/10013362308
Saved in:
5
Stemming the tide of increasing retail returns : implications of targeted returns policies
Overstreet, Robert E.
;
Morgan, Tyler R.
;
Laczniak, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 551-562
Persistent link: https://www.econbiz.de/10013459907
Saved in:
6
Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
;
Laczniak, …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
Saved in:
7
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
8
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
9
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
10
Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien Jenny
; …
- In:
Journal of Consumer Affairs
52
(
2018
)
3
,
pp. 595-622
Persistent link: https://www.econbiz.de/10012093988
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