Laghi, Enrico; Di Marcantonio, Michele; Cillo, Valentina; … - In: Journal of Intellectual Capital 23 (2020) 3, pp. 479-515
Purpose: This study aims to validate a direct method to measure relational capital through the estimation of corporate brands. Considering the influence of relational capital management in leading performance and brand development, we consider brand value as a proxy for relational capital. The...