The relational side of intellectual capital : an empirical study on brand value evaluation and financial performance
Enrico Laghi, Michele Di Marcantonio, Valentina Cillo and Niccolo Paoloni
| Year of publication: |
2022
|
|---|---|
| Authors: | Laghi, Enrico ; Di Marcantonio, Michele ; Cillo, Valentina ; Paoloni, Niccolo |
| Published in: |
Journal of intellectual capital. - Bingley : Emerald, ISSN 1758-7468, ZDB-ID 2024939-1. - Vol. 23.2022, 3, p. 479-515
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| Subject: | Brand equity | Brand valuation | Brand value | Customer capital | Financial performance | Intangible assets | Intellectual capital | Multiples | Relational capital | Relative valuation | Immaterielle Werte | Markenimage | Brand image | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Bewertung | Evaluation | Unternehmensbewertung | Firm valuation | Unternehmenswert | Firm value | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIC-05-2020-0167 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369380