//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Lagomarsino, Maria"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Environmental consciousness
2
Konsumentenverhalten
2
Umweltbewusstsein
2
Advertising effects
1
Beziehungsmarketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Effort worthiness
1
Egoistic values
1
Eigeninteresse
1
Emotion
1
Experiment
1
Marketing management
1
Marketingmanagement
1
Message framing
1
Pro-environmental behaviors
1
Prospect Theory
1
Prospect theory
1
Regulatory focus
1
Relationship marketing
1
Self-interest
1
Werbewirkung
1
cause-related marketing (CRM)
1
company's motives
1
firm/cause fit
1
hope
1
hope | can
1
persuasion
1
positive emotions
1
pro-environmental behavior
1
temporal focus
1
verbal cue
1
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
5
Author
All
Lagomarsino, Maria
5
Lemarié, Linda
4
Puntiroli, Michael
1
Suggs, L. Suzanne
1
Published in...
All
International journal of consumer studies
1
Journal of advertising research
1
Journal of business research : JBR
1
Psychology & Marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Other ZBW resources
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hope for the environment : influence of goal and temporal focus of emotions on behavior
Lagomarsino, Maria
;
Lemarié, Linda
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531584
Saved in:
2
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
3
Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012633201
Saved in:
4
When saving the planet is worth more than avoiding destruction : the importance of message framing when speaking to egoistic individuals
Lagomarsino, Maria
;
Lemarié, Linda
;
Puntiroli, Michael
- In:
Journal of business research : JBR
118
(
2020
),
pp. 162-176
Persistent link: https://www.econbiz.de/10012288583
Saved in:
5
Choosing imagery in advertising healthy food to children : are cartoons the most effective visual strategy?
Lagomarsino, Maria
;
Suggs, L. Suzanne
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10011966633
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->