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Search: person:"Lambkin, Mary C."
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Brand management
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Lambkin, Mary C.
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Muzellec, Laurent
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing theory
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ECONIS (ZBW)
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Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.
;
Muzellec, Laurent
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1234-1239
Persistent link: https://www.econbiz.de/10008807160
Saved in:
2
Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.
;
Muzellec, Laurent
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1234-1240
Persistent link: https://www.econbiz.de/10009794112
Saved in:
3
Corporate branding and brand architecture : a conceptual framework
Muzellec, Laurent
;
Lambkin, Mary C.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10003826382
Saved in:
4
Corporate branding and brand architecture : a conceptual framework
Muzellec, Laurent
;
Lambkin, Mary C.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009870709
Saved in:
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