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Search: person:"Landwehr, Jan Rüdiger"
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Consumer behaviour
15
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15
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10
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6
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6
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5
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English
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Landwehr, Jan Rüdiger
29
Herrmann, Andreas
17
Heitmann, Mark
4
Wentzel, Daniel
4
Hildebrand, Christian
3
Häubl, Gerald
3
Grohmann, Bianca
2
Henneberg, Stephan
2
Huber, Frank
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Lieven, Theo
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Stadler, Rupert
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Tilburg, Miriam van
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Psychology & marketing
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2
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Marketing letters : a journal of research in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems research : ISR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
1
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1
The art of slowness : slow motion enhances consumer evaluations by increasing processing fluency
Stuppy, Anika
;
Landwehr, Jan Rüdiger
;
McGraw, A. Peter
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10014584186
Saved in:
2
The faster, the better? : the impact of short delivery times on product returns in online retailing
Landwehr, Jan Rüdiger
;
Flath, Christoph
;
Thiesse, …
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 475-485
Persistent link: https://www.econbiz.de/10015065367
Saved in:
3
How expressing one's likes and dislikes affects enjoyment : a replication
Wittich, Julia Sophia
;
Landwehr, Jan Rüdiger
;
Wentzel, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 343-349
Persistent link: https://www.econbiz.de/10014333986
Saved in:
4
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
5
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
6
A map for effective advertising : the metaphoric advertising processing model
Dehay, Eliza K.
;
Landwehr, Jan Rüdiger
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10012162458
Saved in:
7
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
8
Causal inference using mediation analysis or instrumental variables : full mediation in the absence of conditional independence
Otter, Thomas
;
Pachali, Max J.
;
Mayer, Stefan
; …
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10011873946
Saved in:
9
Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Landwehr, Jan Rüdiger
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 218-233)
.
2016
Persistent link: https://www.econbiz.de/10011593200
Saved in:
10
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
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