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Search: person:"Larréché, Jean-Claude"
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Marketingmanagement
9
Marketing management
7
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5
Theorie
4
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2
Betriebsführung
2
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1987-1999
1
Absatz
1
Absatzplanung
1
Absatztheorie
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Betriebsertrag
1
Betriebsfinanzwirtschaft
1
Competitive advantage
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English
17
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14
Author
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Larréché, Jean-Claude
29
Srinivasan, V.
8
Walker, Orville C.
7
Boyd, Harper W.
6
Gogel, Robert
3
Mullins, John W.
3
Deutz Ebeling, Hardy
2
Powell, William W.
2
Gatignon, Hubert
1
Hopkins, David S. P.
1
Larreche, Jean-Claude
1
Larrêché, Jean-Claude
1
Massy, William F.
1
Montgomery, David B.
1
Strong, Edward C
1
Strong, Edward C.
1
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INSEAD
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Management Science
2
Working paper / European Institute for Advanced Studies in Management
2
Decision Support Systems : a data-based, model-oriented, user-developed discipline
1
European Management Journal
1
European management journal
1
Journal of Business Research
1
Journal of marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
Omega
1
Research and the development of pedagogical materials : working papers
1
Research paper series / Graduate School of Business, Stanford University
1
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1
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1
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
10
RePEc
5
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1
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
;
Larréché, …
-
2011
-
7. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004954162
Saved in:
2
The momentum effect : how to ignite exceptional growth
Larréché, Jean-Claude
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003585566
Saved in:
3
The momentum effect : how to ignite exceptional growth
Larréché, Jean-Claude
-
2008
Persistent link: https://www.econbiz.de/10004907777
Saved in:
4
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
5
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
6
Marketing strategy : planning and implementation
Walker, Orville C.
;
Boyd, Harper W.
;
Larréché, Jean-Claude
-
1999
-
3. ed.
Persistent link: https://www.econbiz.de/10004139335
Saved in:
7
Marketing management : a strategic approach with a global orientation
Boyd, Harper W.
;
Walker, Orville C.
;
Larréché, Jean-Claude
-
1998
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004362864
Saved in:
8
Marketing strategy : planning and implementation
Walker, Orville C.
;
Boyd, Harper W.
;
Larréché, Jean-Claude
-
1996
-
2. ed.
Persistent link: https://www.econbiz.de/10004308792
Saved in:
9
Marketing strategy : planning and implementation
Walker, Orville C.
-
1992
Persistent link: https://www.econbiz.de/10013481866
Saved in:
10
The battlefield for 1992 : product strength and geographic coverage
Gogel, Robert
;
Larréché, Jean-Claude
-
1989
Persistent link: https://www.econbiz.de/10000766276
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