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Marketing in Romania: The Challenges of the Transition from a Centrally-planned Economy to a Consumer-oriented Economy
Lascu, Dana-Nicoleta
;
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
European journal of marketing : EJM
27
(
1993
)
11-12
,
pp. 102
Persistent link: https://www.econbiz.de/10006106379
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