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person:"larsen, Peter"
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Creating a clearly differentiated SME brand profile : the case of Montana A/S
Lassen, Peter
;
Kunde, Jesper
;
Gioia, Carmine
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003763491
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