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Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
2
Take Your Pick: Kate Moss or the Girl Next Door? — The Effectiveness of Cosmetics Advertising
Antioco, Michael
;
Smeesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10009962921
Saved in:
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