Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Year of publication: |
2012
|
---|---|
Authors: | Antioco, Michael ; Smesters, Dirk ; Le Boedec, Aline |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 15-30
|
Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Kosmetikindustrie | Cosmetics industry | Frankreich | France |
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