Turner, John Rodney; Lecoeuvre, Laurence; Sankaran, Shankar - In: International Journal of Managing Projects in Business 12 (2018) 1, pp. 211-227
Purpose: The purpose of this paper is to identify the marketing practices adopted by contractors in project-based industries to win new business and maintain relationships with existing clients. Design/methodology/approach: The authors interviewed eight such contractors, and used activity...