Ewe, Soo Yeong; Lee, Christina Kwai Choi; Gul, Ferdinand A. - In: International Journal of Bank Marketing 39 (2020) 1, pp. 107-126
Purpose: This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the context of an investment decision. Design/methodology/approach: Three experiments were conducted with 468 participants,...