Wut, Edmund; Ng, Peggy; Leung, Ka Shing Wilson; Lee, Daisy - In: Young Consumers 22 (2021) 3, pp. 368-386
Purpose: This study aims to investigate whether gamified elements affect the use behaviour of young people (between age 12 and 25 years) on consumption-related mobile applications. Design/methodology/approach: A survey was conducted on 151 young people between the ages of 12 and 25 years....