The impact of Mukbang live streaming commerce on consumers’ overconsumption behavior
Year of publication: |
2023
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Authors: | Lee, Daisy ; Wan, Calvin |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 2/3, p. 198-221
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Subject: | e-commerce platforms | eating broadcast | food well-being | influencer | live streaming shopping | mukbang | online food marketing | overconsumption | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Privater Konsum | Private consumption | Lebensmittelmarkt | Food market | Zufriedenheit | Satisfaction |
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