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Search: person:"Lee, Doohwang"
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Advertising
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South Korea
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Lee, Doohwang
4
Ahn, Jungsun
3
Kim, Hyuksoo
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Hong, Yangsun
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Kim, Yeojin
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La Ferle, Carrie
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Lee, Ki-young
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Youn, Seounmi
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International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of promotion management : JPM
1
Total quality management & business excellence
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ECONIS (ZBW)
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
2
Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
3
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
4
Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin
;
Kim, Hyuksoo
;
Lee, Doohwang
;
Ahn, Jungsun
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
Saved in:
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