The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Hyuksoo Kim, Seounmi Youn and Doohwang Lee
Year of publication: |
2019
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Authors: | Kim, Hyuksoo ; Youn, Seounmi ; Lee, Doohwang |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 30.2019, 6, p. 682-707
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Subject: | cause-related marketing | corporate social responsibility | perceived brand image | prior CSR reputation | theory of planned behaviour | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Firmenimage | Corporate reputation | Markenimage | Brand image | Reputation |
Saved in:
Online Resource