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Search: person:"Lee, Jeonggyu"
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Consumer behaviour
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greenwashed
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Lee, Jeonggyu
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Aggarwal, Anubhav
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Kim, Young K.
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International journal of advertising : the review of marketing communications
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Journal of retailing and consumer services
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Psychology & marketing
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ECONIS (ZBW)
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How to easily facilitate consumers' mental simulation through advertising : the effectiveness of self-referencing image dynamics on purchase intention
Yim, Mark Yi-Cheon
;
Kim, Young K.
;
Lee, Jeonggyu
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 810-834
Persistent link: https://www.econbiz.de/10012623892
Saved in:
2
Do consumers use tipping to monitor service? : role of power and embarrassment
Lee, Jeonggyu
;
Aggarwal, Anubhav
;
Rafieian, Hoori
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012389990
Saved in:
3
When consumers penalize not so green products
Lee, Jeonggyu
;
Bhatt, Siddharth
;
Suri, Rajneesh
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011970170
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