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Search: person:"Lee, Joon Sung"
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Consumer behaviour
15
Konsumentenverhalten
15
Athletes
9
Sportler
9
Sportmarketing
7
Sports marketing
7
Ethics
6
Ethik
6
Advertising effects
5
Professional sports
5
Profisport
5
Werbewirkung
5
Athlete transgression
3
Business ethics
3
Cognition
3
Kognition
3
Sport
3
Sport event
3
Sports
3
Sportveranstaltung
3
Unternehmensethik
3
Arbeitsgruppe
2
Bias
2
Celebrity endorsement
2
Celebrity-Werbung
2
Computerspiel
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Endorsement
2
Endorsement marketing
2
Experiment
2
Moral reasoning
2
Sponsoring
2
Sponsorship
2
Systematischer Fehler
2
Team
2
Transgression
2
Video game
2
corporate social responsibility
2
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Undetermined
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Article
22
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Article in journal
20
Aufsatz in Zeitschrift
20
Language
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English
21
Undetermined
1
Author
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Lee, Joon Sung
22
Kwak, Dae Hee
9
Ko, Yong Jae
8
Kim, Daehwan
6
Jang, Wonseok
5
Asada, Akira
2
Babiak, Katherine
2
Sato, Shintaro
2
Bagozzi, Richard P.
1
Braunstein-Minkove, Jessica
1
Chang, Yonghwan
1
Cho, Janice
1
Jain, Shalini Sarin
1
Jang, Wonseok (Eric)
1
Jun, Soobum
1
Kang, Joon Ho
1
Kang, Philip
1
Kwon, Youngbum
1
Lee, Jeoung Hak
1
Lee, Woo-Young
1
Mahan, Joseph
1
Mills, Brian M.
1
Moore, David J.
1
Pradhan, Sean
1
Sears, Jackson
1
Wann, Daniel L. L.
1
Yan, Meimei
1
Yilmaz, Semih
1
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Published in...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sports marketing & sponsorship
2
Sport management review
2
European Sport management quarterly : ESMQ
1
International Gambling Studies
1
International Journal of Sports Marketing and Sponsorship
1
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
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ECONIS (ZBW)
20
RePEc
1
Other ZBW resources
1
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1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization
Lee, Joon Sung
;
Kim, Daehwan
;
Jang, Wonseok
;
Jun, Soobum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10014282479
Saved in:
3
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
4
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
5
Allegations of sexual misconduct : a view from the observation deck of power distance belief
Jain, Shalini Sarin
;
Lee, Joon Sung
- In:
Journal of business ethics : JBE
175
(
2022
)
2
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012795465
Saved in:
6
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
7
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
8
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
9
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
10
"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok
;
Lee, Joon Sung
;
Cho, Janice
;
Lee, Jeoung Hak
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
Saved in:
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