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Journal of marketing channels : ... distribution systems, strategy, and management
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Contractibility, strategy, and network dynamics : from franchising to licensing
Leitmannslehner, Stefan
;
Windsperger, Josef
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 229-249
Persistent link: https://www.econbiz.de/10009657597
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2
Contractibility, Strategy, and Network Dynamics: From Franchising to Licensing
Leitmannslehner, Stefan
;
Windsperger, Josef
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 229-250
Persistent link: https://www.econbiz.de/10010015123
Saved in:
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