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Search: person:"Lemon, Loren J."
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Lemon, Loren J.
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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E-Service : new directions in theory and practice
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ECONIS (ZBW)
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Customer equity marketing metrics
Lemon, Katherine N.
;
Rust, Roland T.
;
Zeithaml, Valarie A.
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
3
,
pp. 53-56
Persistent link: https://www.econbiz.de/10002111475
Saved in:
2
Customer equity marketing metrics
Lemon, Katherine N.
;
Rust, Rolund
;
Zeithaml, Valarie
; …
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
3
,
pp. 53-56
Persistent link: https://www.econbiz.de/10006021701
Saved in:
3
The wireless rules for e-Service : critical issues for managers and researcher
Lemon, Katherine N.
;
Newell, Frederick B.
;
Lemon, Loren J.
- In:
E-Service : new directions in theory and practice
,
(pp. 200-232)
.
2002
Persistent link: https://www.econbiz.de/10001813096
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