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Potential for stigma reduction through direct-to-consumer prescription drug advertising : an exploratory content analysis of television commercials
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 190-208
Persistent link: https://www.econbiz.de/10010383926
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2
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
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