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Congruence of brand image and corporate image : an international business perspective
Ghosh, B. C.
;
Ahmed, Zafar U.
;
Annavarjula, Madan Gopal
; …
- In:
Journal of transnational management development
9
(
2004
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10002987444
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