Congruence of brand image and corporate image : an international business perspective
Year of publication: |
2004
|
---|---|
Authors: | Ghosh, B. C. ; Ahmed, Zafar U. ; Annavarjula, Madan Gopal ; Lie, Chan Min |
Published in: |
Journal of transnational management development. - Binghamton, NY : Internat. Business Press, ISSN 1068-6061, ZDB-ID 1422020-9. - Vol. 9.2004, 4, p. 49-72
|
Subject: | Firmenimage | Corporate reputation | Markenimage | Brand image | Internationales Marketing | International marketing | Asien | Asia |
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