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Search: person:"Liljander, V."
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Consumer behaviour
13
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13
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7
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Beziehungsmarketing
6
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6
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Liljander, Veronica
26
Gummerus, Johanna
5
Riel, Allard C. R. van
5
Strandvik, Tore
5
Polsa, Pia
4
Nordman, Jan
2
Söderlund, Magnus
2
Bergenwall, Maria
1
Forsberg, K.
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Forsberg, Kim
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Fougère, Martin
1
Frig, Meri
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Grym, Jori
1
Haahtela, Kari
1
Helenius, Jari H.
1
Lemmink, Jos
1
Liljander, V.
1
Lipkin, Michaela
1
Lundqvist, Anna
1
Oikarinen, Eeva-Liisa
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Pihlström, Minna
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Polsa, P.
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Pura, Minna
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Sarasvuo, Sonja
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Semeijn, Janjaap
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Sepp, Marianne
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Svenska Handelshögskolan <Helsinki>
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5
Dienstleistungsmarketing : Konzeptionen und Anwendungen
2
Journal of business ethics : JOBE
2
Advances in electronic marketing
1
Contemporary research in e-marketing ; 1
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
1
Electronic Services
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Management research review
1
Nordic journal of business : NJB
1
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
26
OLC EcoSci
1
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
3
Business infomediary representations of corporate responsibility
Frig, Meri
;
Fougère, Martin
;
Liljander, Veronica
; …
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011910777
Saved in:
4
Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna
;
Liljander, Veronica
;
Sihlman, Reija
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
Saved in:
5
To cheat or not to cheat? : the effect of a moral reminder on cheating
Grym, Jori
;
Liljander, Veronica
- In:
Nordic journal of business : NJB
65
(
2016
)
3/4
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011595237
Saved in:
6
Preferential treatment in the service encounter
Söderlund, Magnus
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of service management
25
(
2014
)
4
,
pp. 512-530
Persistent link: https://www.econbiz.de/10010405209
Saved in:
7
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
8
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
9
EU deregulation and dealer-supplier relations in automotive distribution
Riel, Allard C. R. van
;
Liljander, Veronica
;
Semeijn, …
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10009009729
Saved in:
10
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
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