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Search modality effects : merely changing product search modality alters purchase intentions
King, Dan
;
Auschaitrakul, Sumitra
;
Lin, Chia-Wei Joy
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1236-1256
Persistent link: https://www.econbiz.de/10013463918
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