Search modality effects : merely changing product search modality alters purchase intentions
Year of publication: |
2022
|
---|---|
Authors: | King, Dan ; Auschaitrakul, Sumitra ; Lin, Chia-Wei Joy |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1236-1256
|
Subject: | Digital technology | Mindset | Nonconscious | Search modality | Voice search |
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