Search Results - person:"Lin, Jhih-Syuan"

When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan, Yan; Chen, Kuan-Ju; Lin, Jhih-Syuan - In: International journal of advertising : the review of … 39 (2020) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10012260239

Revisiting the effects of anthropomorphism on brand relationship outcomes : the moderating role of psychological disposition

Chen, Kuan-Ju; Lin, Jhih-Syuan - In: European Journal of Marketing 55 (2021) 8, pp. 2174-2200

Purpose: Given the thriving attention paid to brand personification in marketing, this paper aims to delve into consumers’ psychological traits that may moderate the positive anthropomorphic effects on brand outcomes specific to relationship marketing. Design/methodology/approach: A...

Persistent link: https://www.econbiz.de/10012539569

Influencer marketing in China : The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

Chen, Kuan‐Ju; Lin, Jhih‐Syuan (Elaine); Shan, Yan - In: Journal of Consumer Behaviour 20 (2021) 6, pp. 1436-1448

Persistent link: https://www.econbiz.de/10012632413

The role of construal fit in threat appeal to persuade young drivers not to text while driving

Lim, Dongjae (Jay); Lin, Jhih-Syuan; Chung, Un Chae; … - In: Journal of Social Marketing 11 (2021) 4, pp. 406-423

Purpose: This paper aims to investigate the effect of matching social distance and the concrete/abstract visual presentation of the threats of distracted driving in campaign design. Design/methodology/approach: This study conducts a series of 2 (social distance frame: close vs distant) × 2...

Persistent link: https://www.econbiz.de/10012641326

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 208-218

Persistent link: https://www.econbiz.de/10011376321

Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships

Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69

Persistent link: https://www.econbiz.de/10010251722

The interplay of culture and situational cues in consumers' brand evaluation

Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih-Syuan - In: International journal of consumer studies 36 (2012) 6, pp. 696-701

Persistent link: https://www.econbiz.de/10009675262

Stop playing with your food : a comparison of for-profit and non-profit food-related advergames

Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-498

Persistent link: https://www.econbiz.de/10009383699

Stop Playing with Your Food: A Comparison of For-Profit and Non-Profit Food-Related Advergames

Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-499

Persistent link: https://www.econbiz.de/10009795276