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Moderating price sensitivity of low-uncertainty daily eco-friendly products : creating benevolence trust and reducing uncertainties
Wu, Couchen
;
Lin, Yungliang
;
Chen, Tai Ying
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011820612
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