Liu, Yi-Fen; Xu, Yingzi; Ling, I-Ling - In: International Journal of Quality and Service Sciences 9 (2017) 2, pp. 165-183
Purpose This research aims to investigate how backstage visibility affects intangibility and perceived risk at the pre-purchase stage and how service credence moderates the effect of backstage visibility on intangibility and perceived risk. It also focuses on the effect of backstage visibility...