Long‐Tolbert, Sylvia J.; Gammoh, Bashar S. - In: Journal of Services Marketing 26 (2012) 6, pp. 391-402
Purpose – The purpose of this paper is to address two important gaps in the brand love and consumer‐brand relationships literatures. First, this study aims to investigate several interpersonal antecedents of brand love in a services setting. Second, this study also aims to examine the...