Why pays the price for loyalty? : the role of self-consciousness
Year of publication: |
2014
|
---|---|
Authors: | Long Tolbert, Sylvia ; Kohli, Chiranjeev ; Suri, Rajneesh |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 349-361
|
Subject: | Consumer loyalty | Price perceptions | Self-consciousness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
-
Kumar, Arvind, (2019)
-
Understanding the town centre customer experience (TCCE)
Stocchi, Lara, (2016)
-
Jai, Tun-Min, (2016)
- More ...
-
Will social media kill branding?
Kohli, Chiranjeev, (2015)
-
The price is right? Guidelines for pricing to enhance profitability
Kohli, Chiranjeev, (2011)
-
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev, (2007)
- More ...