Search Results - person:"Lopes, Evandro Luiz"

The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement

Santos, Luiz Silva dos; Lopes, Evandro Luiz; Santos, … - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10013532225

Ego depletion in consumer behavior : a review, synthesis, and research agenda

Rafael, Diego Nogueira; Lopes, Evandro Luiz - In: Journal of consumer behaviour 22 (2023) 3, pp. 755-781

Persistent link: https://www.econbiz.de/10014326235

How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty

Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212

Persistent link: https://www.econbiz.de/10013167968

The effect of celebrity endorsement on omission neglect at different levels of skepticism

Lopes, Evandro Luiz; Silva, Jussara Goulart da - In: International journal of consumer studies 46 (2022) 3, pp. 803-817

Persistent link: https://www.econbiz.de/10013176939

Why is the placebo effect different in marketing? : a study on moderating persuasion by authority

Herrero, Eliane; Mantovani, Daielly Melina Nassif; … - In: Review of marketing science 20 (2022) 1, pp. 207-232

Persistent link: https://www.econbiz.de/10013447858

The influence of the attributes of "Internet of Things" products on functional and emotional experiences of purchase intention

Pinochet, Luis Hernan Contreras; Lopes, Evandro Luiz; … - In: Innovation & Management Review 15 (2018) 3, pp. 303-320

Purpose: "Internet of things" is a broad term used to describe network connectivity to physical objects. Called connectable or smart objects, they are embedded in electronic circuits and software that make them capable of detecting, collecting and transmitting data and information. This paper...

Persistent link: https://www.econbiz.de/10012484246

The influence of the attributes of "Internet of Things" products on functional and emotional experiences of purchase intention

Pinochet, Luis Hernan Contreras; Lopes, Evandro Luiz; … - In: Innovation & management review 15 (2018) 3, pp. 303-320

Persistent link: https://www.econbiz.de/10011963345

"From cloud to the board" : identification of triggers adoption in Brazilian companies

Pinochet, Luis Hernan Contreras; Alves, Fabiana Robles … - In: International journal of business information systems : … 38 (2021) 3, pp. 343-366

Persistent link: https://www.econbiz.de/10012695231

The effect of celebrity endorsement on omission neglect at different levels of skepticism

Lopes, Evandro Luiz; Goulart‐da‐Silva, Jussara - In: International Journal of Consumer Studies 46 (2021) 3, pp. 803-817

Persistent link: https://www.econbiz.de/10012635142

The role of ethical problems related to a brand in the purchasing decision process : an analysis of the moderating effect of complexity of purchase and mediation of perceived socia...

Lopes, Evandro Luiz; Yunes, Lucas Zimbres; Freire, … - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012171865