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Search: person:"März, Armin"
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März, Armin
6
Schumann, Jan Hendrik
5
Anderl, Eva
2
Schubach, Sebastian
2
Ackermann, Sebastian
1
Anderl, Eva M.
1
Heumann, Christian G.
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Heß, Nicole Jasmin
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CLIC executive briefing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Three essays on new challenges and opportunities for marketing in an evolving technological environment
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ECONIS (ZBW)
6
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The importance of being born free as online platform - how prior strategic commitments influence the conception of customer orientation and its outcomes in free e-Services
Schubach, Sebastian
;
Heß, Nicole Jasmin
;
Schumann, Jan …
- In:
Three essays on new challenges and opportunities for …
,
(pp. 117-173)
.
2018
Persistent link: https://www.econbiz.de/10011901164
Saved in:
2
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
3
Three essays on understanding mobile consumer behavior : business models, perceptions, and features
März, Armin
-
2016
Persistent link: https://www.econbiz.de/10012385046
Saved in:
4
"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
Saved in:
5
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
6
Kann man mit kostenfreien Dienstleistungen Geld verdienen? : Produktivität kostenfreier E-Services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
; …
-
2012
Persistent link: https://www.econbiz.de/10011339055
Saved in:
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