M.S., Shashishekar; Anand, Sandip; Paul, Arun Kumar - In: Journal of Business & Industrial Marketing 37 (2021) 3, pp. 497-508
Purpose: Smart connected products (SCP) are the new archetype of products evolving. SCP are subtly changing the product-centric business to system-centric. Development and monetization of new SCP is an uphill task, it necessitates unique market orientation and business models. The purpose of...