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Search: person:"MILNE, GEORGE R."
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Consumer behaviour
21
Konsumentenverhalten
21
Data protection
14
Datenschutz
14
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
USA
8
United States
8
Internet
6
Marketing management
6
Marketingmanagement
6
Social media
6
Beziehungsmarketing
5
Personality psychology
5
Persönlichkeitspsychologie
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Relationship marketing
5
Brand management
4
Facebook
4
Markenführung
4
Advertising
3
Brand
3
Data security
3
Datensicherheit
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Decision
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Entscheidung
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Markenartikel
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Marketing communications
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Privacy
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Product design
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Produktgestaltung
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Advertising effects
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Age group
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Aging population
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Alternde Bevölkerung
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Anstrichmittel
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B-to-B-Marketing
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Behavior modification
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Undetermined
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41
Aufsatz in Zeitschrift
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4
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research-article
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Language
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English
62
Undetermined
25
Author
All
Milne, George R.
81
Bahl, Shalini
13
Labrecque, Lauren I.
10
Swani, Kunal
8
Rohm, Andrew J.
7
Mason, Charlotte H.
5
Miller, Elizabeth G.
5
Peltier, James
5
Brown, Brian P.
4
Markos, Ereni
4
Rohm, Andrew
4
Yuksel, Mujde
4
Gabisch, Jason A.
3
LABRECQUE, LAUREN I.
3
MILNE, GEORGE R.
3
Milne, George R
3
Pettinico, George
3
Phelps, Joseph E.
3
Ross, Spencer M.
3
Walker, Kristen L.
3
Weinberg, Bruce D.
3
Agogo, David
2
Barrett, Jennifer T.
2
Boza, María-Eugenia
2
Brashear, Thomas G.
2
Dahl, Andrew J.
2
Gooding-Williams, Sara
2
Iyer, Easwar S.
2
Kaplan, Begum
2
Kashyap, Vishal
2
PELTIER, JAMES W.
2
PHELPS, JOSEPH E.
2
Patrick, Vanessa M.
2
Peltier, James W.
2
Schewe, Charles D.
2
Zanjani, Shabnam H. A.
2
Adler, Robert
1
Andonova, Yana G.
1
Assaf, A. Georges
1
Azimi, Shabnam
1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business research : JBR
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Journal of Consumer Affairs
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Report / Marketing Science Institute
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Consumer Marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
Handbook of niche marketing : principles and practice
2
Health marketing quarterly
2
Journal of Business Research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing education : JME
2
Journal of public policy & marketing
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Handbook of qualitative research methods in marketing
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Sports Marketing and Sponsorship
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of Research in Interactive Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of international marketing
1
Journal of marketing
1
Marketing and humanity : discourses in the real world
1
Marketing letters : a journal of research in marketing
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Sport management review
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
51
OLC EcoSci
22
Other ZBW resources
10
RePEc
4
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41
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10010147114
Saved in:
42
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
Saved in:
43
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
44
Authenticity in online communications : examining antecedents and consequences
Labrecque, Lauren I.
;
Zanjani, Shabnam H. A.
;
Milne, …
- In:
Online consumer behavior : theory and research in …
,
(pp. 133-156)
.
2012
Persistent link: https://www.econbiz.de/10009567796
Saved in:
45
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
LABRECQUE, LAUREN I.
;
MILNE, GEORGE R.
;
PELTIER, JAMES W.
; …
- In:
Journal of consumer affairs : official publication of …
46
(
2012
)
2
,
pp. 345-357
Persistent link: https://www.econbiz.de/10009989108
Saved in:
46
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
LABRECQUE, LAUREN I.
;
MILNE, GEORGE R.
;
PELTIER, JAMES W.
; …
- In:
Journal of Consumer Affairs
46
(
2012
)
2
,
pp. 345-356
Persistent link: https://www.econbiz.de/10010578602
Saved in:
47
Exciting red and competent blue: the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-728
Persistent link: https://www.econbiz.de/10009997374
Saved in:
48
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
49
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.
;
Bahl, Shalini
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
Saved in:
50
Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
; …
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
Saved in:
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