Chen, Huan; Ma, Dalong; Wang, Ruowen - In: Journal of Research in Marketing and Entrepreneurship 23 (2021) 2, pp. 365-386
Purpose: This paper aims to explore Chinese entrepreneurs’ perceptions and interpretations of social media marketing (SMM) in their daily business practices. Design/methodology/approach: A qualitative approach was adopted to explore the phenomenon. Specifically, 18 in-depth interviews were...