Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Year of publication: |
2023
|
---|---|
Authors: | Chen, Huan ; Ma, Dalong ; Sharma, Bhakti |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 26.2023, 2, p. 257-278
|
Subject: | Entrepreneurial marketing | Entrepreneurship | Small and medium-sized enterprise marketing | Social media marketing | TikTok | Entrepreneurship approach | KMU | SME | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
-
Hong, Yiwen, (2024)
-
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias, (2020)
-
Marketing technology for adoption by small business
Alford, Philip, (2015)
- More ...
-
Chinese entrepreneurs’ experience of social media marketing : perception, strategy and challenge
Chen, Huan, (2021)
-
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia, (2023)
-
Qian, Shanshan, (2016)
- More ...