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Search: person:"Ma, Jiaxin"
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Batch response strategy
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Language intensity of brand fan WOM
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Ma, Jiaxin
3
Zhang, Depeng
2
Chen, Chunfeng
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Chen, Xumei
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Fu, Lihong
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Li, Zhongxiang
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Xing, Ziwen
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Yu, Lei
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Asia Pacific journal of marketing and logistics
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Journal of air transport management
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Journal of consumer behaviour
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ECONIS (ZBW)
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How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
2
Social-oriented versus task-oriented streamer interaction styles on live streaming e-commerce : empirical research in China
Zhang, Depeng
;
Fu, Lihong
;
Ma, Jiaxin
;
Chen, Chunfeng
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1995-2008
Persistent link: https://www.econbiz.de/10014633927
Saved in:
3
Improving the performance of airport shuttle through demand-responsive service with dynamic fare strategy considering mixed demand
Ma, Jiaxin
;
Chen, Xumei
;
Xing, Ziwen
;
Zhang, Yixin
;
Yu, Lei
- In:
Journal of air transport management
112
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014458987
Saved in:
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