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Search: person:"Ma, Jingpei"
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Begrenzte Rationalität
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Bounded rationality
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Consumer behaviour
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Consumers decision-making
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Ma, Jingpei
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Li, Tianshi
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Li, Wenli
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Sun, Xuejun
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Zhao, Yuqing
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Electronic commerce research
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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Rationality manipulation during consumer decision-making process : an analysis of Alibaba’s online shopping carnival
Li, Tianshi
;
Li, Wenli
;
Zhao, Yuqing
;
Ma, Jingpei
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 331-364
Persistent link: https://www.econbiz.de/10014251657
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2
Green technology licensing : evaluating government subsidies based on different efficiency levels across competitors
Ma, Jingpei
;
Sun, Xuejun
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
4
,
pp. 1920-1934
Persistent link: https://www.econbiz.de/10014299413
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