Purpose: The primary purpose of this study was to generate a composite sport fan equity index (SFEI) for use in estimating the asset value of an individual fan to a sport organization. The index was developed by applying a simple additive weighting (SAW) method. Design/methodology/approach: A...

Purpose: The purpose of this paper is to investigate how small-town residents’ perceptions of a minor league sport team’s socially responsible initiatives (SRI) influence several psychological responses to SRI, including feelings of gratitude, subjective well-being, place attachment and...

The “Navigating the storm” case study is positioned in the context of a North American, National Collegiate Athletic Association (NCAA) Division I FBS marketing department. The case study scenario revolves around Steve, an ambitious graduate assistant (GA) who was recently promoted to the...