Fatima, Johra Kayeser; Ghandforoush, Parvez; Khan, Mahmood - In: Tourism Review 72 (2017) 3, pp. 344-355
Purpose This study aims to explore the opportunity offered through mobile learning (m-learning) to tourism education in the developing country context. To achieve this aim, the antecedent impact of self-efficacy and the moderator role of innovativeness on the attitude and intention to adopt...