Alzadjal, Majda Ayoub Juma; Abu-Hussin, Mohd Fauzi; Md … - In: Journal of Islamic Marketing 13 (2021) 11, pp. 2378-2402
Purpose: The purpose of this paper is to explore the direct effect of classical predictors of an individual’s behaviour, namely, attitude, subjective norms (SN) and perceived behavioural control (PBC) on the intention to deal with Islamic banks. The study extended the Theory of Planned...