//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Malhorta, Naresh K."
Narrow search
Narrow search
Year of publication
From:
To:
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Language
All
Undetermined
3
Author
All
Malhorta, Naresh K.
3
Peterson, Mark
2
Kim, Yongseob
1
Kim, Youngchan
1
Lim, Hangseob
1
Published in...
All
Journal of Business Research
1
Journal of business research : JBR
1
Marketing research : a magazine of management and applications
1
Source
All
OLC EcoSci
2
RePEc
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
Did you mean
:
person:"malhotra, naresh K."
(217 results)
1
Back to the Drawing Board - Research helps create clear design goals — And better products.
Kim, Youngchan
;
Kim, Yongseob
;
Lim, Hangseob
;
Malhorta, …
- In:
Marketing research : a magazine of management and …
20
(
2008
)
3
,
pp. 36-43
Persistent link: https://www.econbiz.de/10008111311
Saved in:
2
Measuring the Appraisal of Ad-Based Affect with Ad Promises
Peterson, Mark
;
Malhorta, Naresh K.
- In:
Journal of Business Research
42
(
1998
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10005474087
Saved in:
3
Measuring the Appraisal of Ad-Based Affect with Ad Promises
Peterson, Mark
;
Malhorta, Naresh K.
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10006733308
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->