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ECONIS (ZBW)
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A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers
Mallipeddi, Rakesh R.
;
Kumar, Subodha
;
Sriskandarajah, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
1
,
pp. 75-104
Persistent link: https://www.econbiz.de/10012821046
Saved in:
2
Estimating impacts of logistics processes on online customer ratings : consequences of providing technology-enabled order tracking data to customers
Akturk, M. Serkan
;
Mallipeddi, Rakesh R.
;
Jia, Xingzhi
- In:
Journal of operations management
68
(
2022
)
6/7
,
pp. 775-811
Persistent link: https://www.econbiz.de/10013466496
Saved in:
3
Impact of cybersecurity on operations and supply chain management : emerging trends and future research directions
Kumar, Subodha
;
Mallipeddi, Rakesh R.
- In:
Production and operations management : the flagship …
31
(
2022
)
12
,
pp. 4488-4500
Persistent link: https://www.econbiz.de/10014265906
Saved in:
4
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
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